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Saturday 29 January 2011

IMATS - International Make-UP Artist Trade Show


This weekend IMATS came to London and make-up lovers nation wide united to watch and learn about everything that's new or simply spectacular; and they were in for a treat.

Stall after stall, lectures and master classes - the choice was endless. Some people looked like they escaped the circus while others definitely needed a make over.

Next to favourites such as Illamasqua and Dermalogica were lesser know brands such as Royal & Langnickel who offer the softest make-up brushes. Another brand that I discovered called Temptu offers the quirkiest blush and foundation I have ever seen.


They come packaged in so called 'air pods,' which as the name suggests you spray on to your skin. At around 200 Dollar for the machine and 30 Dollar a pod they don't come cheap but fortunately their website offers a service that matches their products with your skin type. This means you can't really go wrong and their foundation covers so evenly and flawless every penny is worth it anyway.

A company called Perfect Products offered a 'safer' alternative to plugging eyebrows: tinting them using one of their various stencils. This turned out to be a complete waste of time. First of all they claim it's smudge free; it's not. Secondly, although the eyebrow hairs that didn't fit the chosen stencil were covered in the same shade as the persons skin tone, they were still there and looked somewhat ridiculous - why torture yourself every single morning trying to hide your bushy eyebrows, when plugging or threatening them once a week just seems like so much less of an effort?!

Missed out on all the fun? Tomorrow is IMAT's last day in London before showing in New York in April. So if you are in London or will be New York, IMATS is definitely worth checking out.

2 comments:

Ashley/ MILK TEETHS said...

I think I would implode if I ever went to a cosmetics showcase like this...walking into Sephora is already bad enough for me! I'd give that air brush blush a go, however...

xx
MILK TEETHS

Kalu said...

interesting article
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